Private company

Parmigiani Fleurier

Logo: Parmigiani Fleurier SA, Public domain, via Wikimedia Commons3

Swiss luxury watchmaker brand

Parmigiani Fleurier SA (French pronunciation: ) is a Swiss brand of luxury watchmakers founded in 1996 in Fleurier by Michel Parmigiani. In 2006, Parmigiani produced the Bugatti 370, a driving watch which won the 2006 "Watch of the Year Award" from the Japanese press, supposedly based on the Bugatti Veyron supercar. The company is owned by the Sandoz Family Foundation.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1975Founded1

Parmigiani Fleurier SA (French pronunciation: [paʁmiʒani flœʁje]) is a Swiss brand of luxury watchmakers founded in 1996 in Fleurier by Michel Parmigiani. In 2006, Parmigiani produced the Bugatti 370, a driving watch which won the 2006 "Watch of the Year Award" from the Japanese press, supposedly based on the Bugatti Veyron supercar.2

The story

Parmigiani Fleurier was started in 1996 in Val-de-Travers. Founder Michel Parmigiani had conceived the brand in 1976 through his work restoring watchmaking artifacts, and his knowledge of historical mechanical clocks and watches. The Parmigiani restoration workshop worked with the Sandoz family to restore the collection of the Room Maurice Yves Sandoz of the Musée d’Horlogerie du Locle, which eventually led to the creation of the Parmigiani Fleurier.

Parmigiani's career advanced significantly with the development of the Chopard 1860, the brand's first watch with an in-house mechanical movement. Powered by the Caliber 1.96, the watch was commercially unsuccessful; however it was subsequently called one of the greatest automatic movements ever made. and was a direct precursor to the launch of the Parmigiani Fleurier brand.

In 2016, Parmigiani Fleurier unveiled the Hippologia, a 55 kg, oval-shaped table clock covered in a foil of white gold and elaborated by the French glassmaker Lalique. In December 2020, Parmigiani Fleurier made a partnership with Giorgio Armani to create the Giorgio Armani Fine Watches collection which was to be launched by the end of 2021. In January 2021, Guido Terreni replaced Davide Traxler as CEO of the company.

From Wikipedia’s article on Parmigiani Fleurier, shared under CC BY-SA 4.0.4

Products and brands

  • watch

Listed on Wikidata.1

Subsidiaries and ownership

Owners

  • Sandoz Family Foundation

From Wikidata.1

Timeline

  1. 1975Founded Founded1

Sources

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