The story
Founded by Francis Holder in 1953.1
In 1889, a bakery was established by Charlemagne Mayot and his wife in the town of Croix, Nord, France. In 1908, their son, Edmond Mayot, took over the bakery. In 1935, Edmond's daughter, Suzanne Mayot, married Julien Holder, himself a baker and pastry chef. Together, they opened a bakery on Rue des Sarrazins, in the Wazemmes district of Lille. In 1953, the Holders and their son Francis took over a better known bakery-pâtisserie owned by the Paul family, and they kept the "Paul" name.
Following the death of his father in 1958, Francis Holder with his mother took over the family bakery in Lille. Because of his status as a breadwinner, Francis Holder did not fight in the Algerian War, however, he was sent for his military obligations to Nogent-le-Rotrou, in Eure-et-Loir. When he returned in 1963, he opened a new Paul bakery, on boulevard de Belfort, Lille, with 10,000 old francs. With his mother's assistance, he expanded the business and when the Nouvelles Galeries opened in 1965, he immediately offered to supply their bread. Under the "Moulin Bleu", Francis Holder provided bread to Auchan and Monoprix from his bakery in Lambersart. By 1970, he was able to purchase an abandoned industrial site at La Madeleine, in the suburbs of Lille, transforming it into an enormous bakery.
The installation in 1972 of a wood stove at the original Lille bakery proved so popular that, as the Paul chain expanded into French malls in Paris and other major French cities, it was incorporated into the general layout. Apart from a change of livery in 1993 (to the now-signature black), the layout and visual aesthetic of Paul stores has not changed.
From Wikipedia’s article on Paul (bakery), shared under CC BY-SA 4.0.4
