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Private company

Peg Perego

Logo: pegperego.com4

Italian childcare products company

Peg Perego is an Italian manufacturer of juvenile products (i.e., strollers, high chairs, car seats, children's ride-on toys). In addition to their home location in Italy, the company now has offices in Brazil, Canada, and the United States.2 It employed 1,500 people.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1949Founded1
  • HeadquartersArcore1
  • Founded inArcore1
  • Websitepegperego.com
  • Legal formsocietà per azioni1
  • LEI815600002F7A459C67943
  • StatusActive3
  • LEI statusIssued and current3
  • Registered addressVIA ALCIDE DE GASPERI, 0050, 20862 Arcore, Italy3
  • Registered withInfocamere, 008913101533

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Peg Perego is an Italian manufacturer of juvenile products (i.e., strollers, high chairs, car seats, children's ride-on toys). In addition to their home location in Italy, the company now has offices in Brazil, Canada, and the United States.2

The story

In 1949, Giuseppe Pérego decided to design a baby carriage for his son. His neighbours were impressed and requested their own custom creations. Eventually, the carriages became so popular that he started a company. After carriages, Peg Perego's baby products have since expanded to include strollers, car seats, and high chairs.

In 1960, the company looked into a slightly more mature market: children's ride-on toys. Peg Perego designed and built plastic, pedal-operated children's riding vehicles. These toys have become more advanced, and the company now sells battery-powered John Deere, Polaris, Cub Cadet, Ducati, and Vespa ride-on toys for children.

From Wikipedia’s article on Peg Perego, shared under CC BY-SA 4.0.5

Timeline

  1. 1949Founded Founded in Arcore1

Sources

The numbers on this page point here. Each one links to the record it came from.

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  4. 4
    Company websitePeg Perego logo
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