The story
The company was founded in 1854. In 1856 Max Hermann Pfanner bought the "Gasthof Hirschen" restaurant in Lauterach and founded a small in-house brewery. In 1919 his grandson Hermann Pfanner took over and expanded the business by selling various agricultural products, wines and spirits.
By 1933 fruit juice was produced for the first time. After Hermann Pfanner died, his wife Ferdinanda and their children continued the business. Due to thoughtful business practices and technical innovations, they could pass on the company to the next generation (Hedwig, Hans, Erwin and Egon Pfanner). This generation expanded the fruit juice business internationally. By 1984 these efforts were rewarded by the Austrian government with the coat of arms of Austria. In 1988 Hermann Pfanner Getränke GmbH was founded and handed over to the succeeding generation.
In 2001 fruit juice production in Hamburg was started to cater to the growing German market. Pfanner is still a family-run business, managed by the Pfanner, Schneider and Dietrich families.
In 2006, the company exceeded 200 million Euros in sales for the first time.
From Wikipedia’s article on Pfanner, shared under CC BY-SA 4.0.4