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Private company

Piano

Largest provider of metered paywalls worldwide

Piano Media, now Piano, is a SaaS software company specialising in media business content monetisation, including digital subscriptions (aka paywalls), marketing automation and personalisation for publishers across print, online and broadcast media. The company was founded in 2010 by Tomas Bella the Editor-in-Chief of Slovak daily newspaper SME. Piano Media foresaw the decline in digital revenues derived from banner ads and wanted to provide publishers with another revenue stream.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2010Founded1
  • HeadquartersPhiladelphia1
  • Founded inSlovakia1
  • Websitewww.piano.io
  • Legal formprivately held company1

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Piano Media, now Piano, is a SaaS software company specialising in media business content monetisation, including digital subscriptions (aka paywalls), marketing automation and personalisation for publishers across print, online and broadcast media. The company was founded in 2010 by Tomas Bella the Editor-in-Chief of Slovak daily newspaper SME. Piano Media foresaw the decline in digital revenues derived from banner ads and wanted to provide publishers with another revenue stream.2

Corporate structure

Piano sits at the top of its group. 2 entities, 2 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Piano Philadelphia
    • AT Internet Subsidiary ยท France

Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

Subsidiaries and ownership

Subsidiaries

  • AT Internet

From Wikidata.1

Acquisitions

  1. Succeeded CXense1

Timeline

  1. 2010Founded Founded in Slovakia1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2