The story
Founded by Gérard Brémond in 1967.1
First years
In 1967, Gérard Brémond (the future developer and main owner of Pierre et Vacances) and Jean Vuarnet (a French Olympic ski champion) entered partnership to open a skiing "village" and resort, called Avoriaz, which adopted innovative concepts. Vehicles were forbidden inside the village and children had their own sectors. The style of the buildings was designed to harmonize with the surrounding landscape.
Interest in the resort increased in 1973, when Brémond (a film buff) inaugurated a science fiction festival. The company adopted the name Pierre & Vacances in 1975, developing more resorts in the mountains and then on the coast. This new development area brought it accusations of being a company that "filled up the French coast with cement."
By the end of the 70s, the company started to leave the real estate development and refocused itself on tourist services. It introduced a concept called "Nouvelle Propriété" (New Property), which let the tourists actually own properties inside the Pierre & Vacances' vacation villages at a relatively low cost. The new owners also received a small, but guaranteed, percentage from rental fees and could exchange their properties with anyone within the Pierre & Vacances network. The new concept enabled the company to grow without taking on debt.
Acquisitions
In 1988, Pierre & Vacances started to acquire rival companies. The first purchases included Geer (developments Cap Esterel, Les Coches and Port-Bourgenay on the Mediterranean Sea) and Sogerva and Port du Crouesty (facilities on the Atlantic coast).
Pierre & Vacances emerged relatively unscathed from economic crisis in the 1990s, and accelerated its expansion by purchasing struggling rivals such as Société des Montagnes de l'Arc (1993), Rocher Soleil (1996) Sofap Loisirs and Pont-Royal (1997). Pont-Royal was a key piece in the company's growth, because the French State had granted it permission to construct over 20,000 square metres in the Provence region.
The company quickly adapted to the new market demands. In 1998, it launched the "eco-village" in the Picardy region and opened its first facilities outside France, in Martinique and Guadeloupe. Pierre & Vacances became a holding company, gathering all its subsidiaries under its name.
In 1999, Pierre & Vacances was listed on the Paris stock exchange. In March of that year, it purchased the resort chain Orion from Whitehall et Westmont Hospitality. Then, it entered into a joint venture with Beni Stabili with the aim of purchasing properties in Italy. In April 2000, Pierre & Vacances acquired Grand Dorado (later renamed Center Parcs), one of the leading companies in the Benelux's tourism accommodation market. In March 2001, in a joint venture with Deutsche Bank, it acquired Center Parcs Europe, a large resort parks company. In July 2001, it acquired the ski resort operations of Groupe Washington at the Valmoral resort and, in September of that year, Club Méditerranée's Maeva SA. This operation made Pierre & Vacances the leader in the French market. In 2002, the Italian company Valtur was added to Pierre & Vacances' portfolio. In 2003, the Pierre & Vacances' holding became the sole owner of Central Parcs.
In 2007, Pierre & Vacances and Accor formed a joint venture to create a new company, called Adagio, with the aim of developing city residences in Europe. That year it also acquired a real estate development company focused on Mediterranean style villages for elderly people (Les Senioriales SA) and the Sunparks Group.
Read the full text
In 2009, the name was changed from "Groupe Pierre & Vacances" to "Groupe Pierre & Vacances Center Parcs".
In October 2023, the group, through its brand Maeva, acquired Vacansoleil.
From Wikipedia’s article on Pierre & Vacances, shared under CC BY-SA 4.0.5