The story
Pisiffik was first established in 1993 as KNI Pisiffik A/S, a subsidiary of Greenland's KNI conglomerate. Located in Greenland's larger towns, it was an experiment in running the stores without a government subsidy, while KNI Pilersuisoq continued to operate the more distant and less profitable outposts. The present Pisiffik A/S was spun off as a separate company in 2001 when Danish company Dagrofa bought Pisiffik as part of a privatization of parts of KNI. Dagrofa sold its shares to the current owners in 2015. In 2016, the headquarters were moved from Sisimiut to Nuuk.
From Wikipedia’s article on Pisiffik, shared under CC BY-SA 4.0.3
