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Private company

PLUS

Logo: PLUS, Public domain, via Wikimedia Commons3

Dutch supermarket chain

De Sperwer U.A., whose members trade as PLUS (Dutch pronunciation: [plʏs]) under licence from PLUS Holding B.V., is a Dutch co-operative supermarket chain headquartered in Utrecht. Its 259 members operate, as ‘independent entrepreneurs,’ 270 stores across the Netherlands. In 2019 the members had total revenues of €2.6 billion and an overall 6.5% share of the Dutch grocery market.2 It is part of Sperwer Groep.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1988Founded1
  • Industryretail1
  • Websitewww.plus.nl
  • Legal formbesloten vennootschap1

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Plus supermarkt Delft
Photo: M.Minderhoud, CC BY-SA 3.0, via Wikimedia Commons5

De Sperwer U.A., whose members trade as PLUS (Dutch pronunciation: [plʏs]) under licence from PLUS Holding B.V., is a Dutch co-operative supermarket chain headquartered in Utrecht. Its 259 members operate, as ‘independent entrepreneurs,’ 270 stores across the Netherlands. In 2019 the members had total revenues of €2.6 billion and an overall 6.5% share of the Dutch grocery market.2

Corporate structure

PLUS is part of a group headed by Sperwer Groep. 7 entities, 4 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

The story

The PLUS formula was created in 1988 as Plusmarkt, replacing De Sperwer's previous 4 = 6 supermarket chain. In 2001, Plusmarkt was rebranded as PLUS. Online shopping, with the option of home delivery or in-store collection, was introduced at some branches in 2015.

In 2006, as part of a consortium takeover with Sligro, De Sperwer purchased eighty branches of Edah from Laurus and converted them all to PLUS. De Sperwer also unsuccessfully attempted to take over Super de Boer and Emté in 2009 and 2018 respectively.

On 6 September 2021 it was announced the supermarket chains Plus and Coop have reached an agreement on a merger. The stores will continue under the name Plus, the name Coop will disappear. The combined organization is expected to become operational early next year. The merger was approved in December 2021 and completed in early 2022. However, it would take until 2024 for all Coop stores to be converted to PLUS.

From Wikipedia’s article on PLUS (Dutch supermarket), shared under CC BY-SA 4.0.4

Products and brands

Stores operated under the PLUS brand are owned and operated by 259 ‘independent entrepreneurs’ who are all members of the De Sperwer co-operative. PLUS Holding B.V. licenses the PLUS formula to them and runs large-scale marketing campaigns on their behalf. The chain's market power is increased through membership of the Superunie purchasers’ co-operative. The PLUS organization has its headquarters in Utrecht. It also operates three national and three regional distribution centres.

From Wikipedia’s article on PLUS (Dutch supermarket), shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Parent company

From Wikidata.1

Timeline

  1. 1988Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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