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Private company

Plus Supermarket

Logo: Vectorization: Markus1983, Public domain, via Wikimedia Commons3

Former German chain of discount supermarkets

Plus (German pronunciation: ) was a German multinational discount supermarket chain founded in 1972. It operated 2,840 stores in Germany with an approximate 27,000 employees and about 1,200 stores in several other European countries. The retail model was to sell low-cost groceries with no expense incurred for display or marketing of products.2 It ceased to exist in 2010.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1972Founded1
  • Industryfood retail sector1
  • HeadquartersMülheim an der Ruhr1
  • Websitewww.plus-online.de
  • Legal formGesellschaft mit beschränkter Haftung1

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PLUSDiscount Pirna
Photo: Ksfmbs, Public domain, via Wikimedia Commons4

Plus (German pronunciation: [plʊs] ) was a German multinational discount supermarket chain founded in 1972. It operated 2,840 stores in Germany with an approximate 27,000 employees and about 1,200 stores in several other European countries. The retail model was to sell low-cost groceries with no expense incurred for display or marketing of products. Groceries were stored in the shipping cartons they came in, rather than being stacked on shelves. In German advertising, the name "Plus" was used as a backronym for "Prima leben und sparen" (approximately "top-notch living and saving"), featuring animated "little prices" (also sold as plush puppets) as their mascot.2

Timeline

  1. 2010Dissolved Dissolved1
  2. 1972Founded Founded1

Sources

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