PNTR on NASDAQ

Pointer Telocation

Israeli company specializing in stolen vehicle recovery founded in 1991¹

Pointer Telocation was a publicly traded company, headquartered in Israel, that developed automatic vehicle location systems and provided roadside automotive service. Its shares were traded on the NASDAQ Capital Market and were listed on the Tel Aviv Stock Exchange until 2012, and then again starting in April 2016. In October 2019, the company merged with I.D. Systems, Inc., to form PowerFleet.³ Its shares trade on NASDAQ under the symbol PNTR.¹ Wikipedia text CC BY-SA 4.0

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Last updated Oct 21, 2026.

Overview

1991Founded¹

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TickerPNTR on NASDAQ¹
Industrytransport¹
HeadquartersRosh HaAyin¹
Websitewww.pointer4u.co.il

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Corporate structure

Pointer Telocation is part of a group headed by PowerFleet. 56 entities, 25 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

PowerFleet Woodcliff Lake, New Jersey
- Pointer Telocation Rosh HaAyin
- 1001020321 Ontario Inc. Subsidiary · Ontario, Canada
- Centro de Solunciones Inalambricas S.A. de C.V. Subsidiary · Mexico
- Complete Innovations AE Subsidiary · Greece
- Complete Innovations Corp. Subsidiary · Delaware, United States
- Complete Innovations Holdings Inc. Subsidiary · Ontario, Canada
- Complete Innovations USA, Inc. Subsidiary · Delaware, United States
- Fleet Complete Australia Pty Ltd Subsidiary · Australia
- Fleet Complete Belgium BVBA Subsidiary · Belgium
- Fleet Complete Cooperatief U.A. Subsidiary · Netherlands
- Fleet Complete Danmark ApS Subsidiary · Denmark
- Fleet Complete Eesti OU Subsidiary · Estonia
- Fleet Complete Germany GmbH Subsidiary · Germany
- Fleet Complete Holdings (AUS) Pty Limited Subsidiary · Australia
- Fleet Complete Latvija SIA Subsidiary · Latvia
- Fleet Complete Lietuva UAB Subsidiary · Lithuania
- Fleet Complete Netherlands BV Subsidiary · Netherlands
- Fleet Complete Nordics OU Subsidiary · Estonia
- Fleet Complete Norge AS Subsidiary · Norway
- Fleet Complete S. de R.L. de C.V. Subsidiary · Mexico
- Fleet Complete Sverige AB Subsidiary · Sweden
- Golden Eagle Canada Holdings Inc. Subsidiary · Ontario, Canada
- Golden Eagle Holdings Inc. Subsidiary · Delaware, United States
- I.D. Systems, Inc. Subsidiary · Delaware, United States
- Immersive Client Experience Pty Ltd Subsidiary · South Africa
- and 30 more

Built from subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

What it owns

What Pointer Telocation reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

Item	Latest	A year before	Change
Property and equipment, before depreciation	$23.8M⁵ Dec 31, 2018	$23.9M⁵ Dec 31, 2017	−0.2%
Accumulated depreciation	$17.9M⁵ Dec 31, 2018	$18.0M⁵ Dec 31, 2017	−0.6%
Property and equipment, net	$5.9M⁵ Dec 31, 2018	$5.8M⁵ Dec 31, 2017	+1.1%
Operating-lease assets (leased space)	$2.5B⁵ Dec 31, 2018

Investments

Item	Latest	A year before	Change
Cash and cash equivalents	$8.5M⁵ Dec 31, 2018	$7.4M⁵ Dec 31, 2017	+15.6%

Intangibles and goodwill

Item	Latest	A year before	Change
Goodwill	$37.5M⁵ Dec 31, 2018	$41.0M⁵ Dec 31, 2017	−8.5%
Intangible assets, net (excluding goodwill)	$1.2M⁵ Dec 31, 2018	$1.9M⁵ Dec 31, 2017	−36.5%
Finite-lived intangibles, gross	$17.0M⁵ Dec 31, 2018	$17.3M⁵ Dec 31, 2017	−1.9%
Accumulated amortization	$15.8M⁵ Dec 31, 2018	$15.4M⁵ Dec 31, 2017	+2.4%
Finite-lived intangibles, net	$1.2M⁵ Dec 31, 2018	$1.9M⁶ Dec 31, 2017	−36.5%

Inventory

Item	Latest	A year before	Change
Inventory, total	$6.4M⁵ Dec 31, 2018	$6.6M⁵ Dec 31, 2017	−1.8%
Raw materials	$3.9M⁵ Dec 31, 2018	$3.6M⁵ Dec 31, 2017	+6.4%
Work in process	$149.0K⁵ Dec 31, 2017	$89.0K⁶ Dec 31, 2016	+67.4%
Finished goods	$2.6M⁵ Dec 31, 2018	$2.8M⁵ Dec 31, 2017	−7.3%

The story

Pointer was originally the name of a product developed by Nexus Telecommunications Systems Ltd. and marketed by Eden Telecom Ltd., beginning in 1999 with Eden's founding. The product's name was inspired by the Pointer dog breed. At the time of its establishment Eden was a joint venture of four Israeli investors: Motorola, Nexus, Poalim Investments, and Clal. In 1997 Nexus Telecommunications Systems changed its name to Nexus Telocation Systems Ltd. In 2002 Eden changed its name to Pointer. In 2004 Nexus Telocation Systems acquired Pointer and in 2006 changed its name to Pointer Telocation Ltd.

Shaul Elovitch's Eurocom Group began accumulating shares of Pointer in August 2008, acquiring 9.03% of the company. Since December 2008 Eurocom holds 14.66% of Pointer's shares. DBSI Investments controls 37.27% of the company.

Management

Giora Inbar, formerly commander of the Lebanon Liaison Unit of the Israel Defense Forces, was brought on board Eden Telecom as CEO with the company's founding in 1999. He left the position as part of the 2004–2005 deal to merge Shagrir with Pointer. In 2005 Danny Stern was appointed CEO and president of Pointer. He vacated the positions in 2011, whereupon David Mahlab became Pointer's CEO and president.

From Wikipedia’s article on Pointer Telocation, shared under CC BY-SA 4.0.⁴

Products and brands

Pointer Telocation provided two different motor vehicle-related services: RF- and GPS/GPRS-based automatic vehicle location systems and command-and-control systems for fleet management and stolen vehicle recovery, and, through its Shagrir subsidiary, roadside assistance to motorists.