The story
On February 28, 2007, the website was launched and was initially managed by CyberAgent. However, on March 3, 2008, Poupéegirl Inc. was officially established and extended services to mobile phones. In 2009, the website moved to Ameba.
Poupéegirl briefly launched a Facebook application titled "Poupée Boutique" on July 21, 2010, which was then closed on November 18, 2010, due to administrative reasons.
On July 5, 2013, Poupéegirl announced that the website will terminate some of its gameplay features starting on August 31, 2013. This included closing registration to new users, putting an end to releases on new items, and shutting down the pay-to-play jewels and friend invitation systems. On February 27, 2015, Poupéegirl announced that they would officially be closing the website on March 31, 2015.
From Wikipedia’s article on Poupéegirl, shared under CC BY-SA 4.0.3