Private company

PrettyLittleThing

Logo: prettylittlething.com³

UK-based fashion retailer

PrettyLittleThing.com Limited, trading as PrettyLittleThing, is a UK-based fast-fashion retailer. The company is owned by Debenhams Group and operates in the UK, Ireland, Australia, US, France, Middle East and North Africa.² It was founded by Umar Kamani.¹ It is part of Boohoo Group.¹ Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2012Founded¹

Industryclothing industry, retail¹
Websitewww.prettylittlething.com

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Corporate structure

PrettyLittleThing is part of a group headed by Boohoo Group. 12 entities, 2 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Boohoo Group Manchester, United Kingdom
- PrettyLittleThing
- Burton Subsidiary · London
  - Peter Robinson Subsidiary · London
- Coast Subsidiary
- Dorothy Perkins Subsidiary · London
- Karen Millen Subsidiary · Witney
- Nasty Gal Subsidiary · Los Angeles
- Wallis Subsidiary · London
- BOOHOO.COM UK LIMITED Subsidiary · Manchester, United Kingdom
- DBZ MARKETPLACE ONLINE LIMITED Subsidiary · Manchester, United Kingdom
- Oasis and Wonderland Limited Subsidiary · United Kingdom

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

Founded by Umar Kamani in 2012.¹

Leadership

Who has led PrettyLittleThing, and when. Pick a name to see everywhere that person has worked.

FounderUmar Kamani¹

Subsidiaries and ownership

Parent company

Boohoo Group

From Wikidata.¹

Timeline

2012Founded Founded¹

Sources

The numbers on this page point here. Each one links to the record it came from.

1
WikidataPrettyLittleThing on Wikidata
2
WikipediaPrettyLittleThing on Wikipedia
3
Company websitePrettyLittleThing logo