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Private company

PriMedia Inc

U.S. media buying and marketing firm

PriMedia Inc is a media buying and marketing firm based in Rhode Island, U.S. The company was founded by Ed Valenti and Barry Becher, and helped pioneer infomercials, the use of credit cards and 800 numbers on Television ads, and the 30-minute infomercial format on shopping channels.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

  • HeadquartersRhode Island1

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PriMedia Inc is a media buying and marketing firm based in Rhode Island, U.S. The company was founded by Ed Valenti and Barry Becher, and helped pioneer infomercials, the use of credit cards and 800 numbers on Television ads, and the 30-minute infomercial format on shopping channels.2

Sources

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