Private company
Primo Toys
Logo: primotoys.com3
London Based Educational Toy Company
Primo Toys is a London-based educational toy company founded by Filippo Yacob and Matteo Loglio, best known for creating the Cubetto Playset, an award-winning wooden robot that has been used by more than 10 million children to date, designed to teach children how to code using a tangible programming language that doesn't use screens or literacy. In April 2016, Cubetto became the most crowd-funded ed-tech invention in history, when 6,553 backers pledged a total of $1,596,457 to support their Kickstarter campaign.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
- Websiteprimotoys.com
- Legal formcompany1
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Primo Toys is a London-based educational toy company founded by Filippo Yacob and Matteo Loglio, best known for creating the Cubetto Playset, an award-winning wooden robot that has been used by more than 10 million children to date, designed to teach children how to code using a tangible programming language that doesn't use screens or literacy. In April 2016, Cubetto became the most crowd-funded ed-tech invention in history, when 6,553 backers pledged a total of $1,596,457 to support their Kickstarter campaign.2
Links
- Websiteprimotoys.com1
- WikipediaPrimo Toys
- WikidataQ25104870
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1WikidataPrimo Toys on Wikidata
- 2WikipediaPrimo Toys on Wikipedia
- 3Company websitePrimo Toys logo
- 4Wikimedia CommonsPrimo Toys photo by Primo Toys ltd, CC BY-SA 4.0