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Private company

Primondo

Logo: Unknown author Unknown author, Public domain, via Wikimedia Commons3

Primondo is the holding company for all mail order brands of Arcandor AG. The mail order line of Arcandor AG (previously KarstadtQuelle AG) has been called “Primondo” since 1 March 2007. Primondo itself is a holding company, which does not appear as a brand for the end customer.2 It is headquartered in Essen.1 It ceased to exist in 2009.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

Mar 1, 2007Founded1

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Primondo is the holding company for all mail order brands of Arcandor AG.2

Products and brands

Business units

Mail retailer:

Quelle is the mail order company famous far beyond the German border for universal mail order business services. In 2006, Quelle and its 14 foreign subsidiaries, the division Foto Quelle, Profectis and SB-Großhandel (self-service wholesale) generated an annual turnover of € 2.5 billion. A total of 8,000 employees currently work in this division.

Specialty mail order:

A total of 17 brands can be found under the umbrella of Primondo in the specialist mail order business and are represented by 4,100 employees in 12 different countries. The annual total turnover for this field was € 998.2 million in 2006.

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Teleshopping:

HSE24 comes second in the German teleshopping market following QVC with its approximately 1.3 million customers, a range of 39 million households in Germany, Austria and Switzerland and an annual turnover of 286 million in 2006. 460 employees currently work for HSE 24.

Service Group:

The Service Group encompasses the essential units of a mail order company, e.g., customer centres, logistics, financial services and IT. A total of approximately 10,000 employees currently for the Service Group.

Mail order brands

Primondo regards itself a house of brands. The following brands form part of this house (alphabetic order):

Atelier Goldner Schnitt

Baby Walz

Bogner Homeshopping

Bon’A Parte

Creawalz

Die moderne Hausfrau

Elégance

Emilia Lay

Hess Natur

HSE 24

Madeleine

Mirabeau

myby

Peter Hahn

Planet Sports

Quelle GmbH (with Foto Quelle and Küchen Quelle)

Sunny Walz

Vertbaudet Germany

Walz Kidzz

From Wikipedia’s article on Primondo, shared under CC BY-SA 4.0.4

Timeline

  1. 2009Dissolved Dissolved1
  2. Mar 1, 2007Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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