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Private company

Print Measurement Bureau

Vividata is a Toronto-based not-for-profit research organization that provides impact and marketing data on print media readership in Canada. Vividata resulted from a 2014 merger between the Print Measurement Bureau (PMB) and the Newspaper Audience Databank (NADbank). The merged company temporarily used the name Amalco.2 It was founded in 1973.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1973Founded1

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Vividata is a Toronto-based not-for-profit research organization that provides impact and marketing data on print media readership in Canada.2

Timeline

  1. 1973Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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