Private company

Private Media Group

Logo: Private, Public domain, via Wikimedia Commons4

Swedish production and distribution company

Private Media Group, Inc. is a Swedish production and distribution company that distributes adult entertainment via print publications, DVDs, and the Internet. It first published a magazine called Private in Stockholm in 1965. Private Media Group was purchased in 2019 by WGCZ Holding, the owner of XVideos.3 It was founded by Berth Milton, Sr.1 It employed 38 people in 2013.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1965Founded1
  • Industrypornography industry1
  • HeadquartersBarcelona1
  • Founded inStockholm1
  • Websitewww.private.com
  • Legal formpublic company1
  • Incorporated inNV5
  • Business address3230 Flamingo Road, Suite 156, Las Vegas, Nv 891215

Private Media Group, Inc. is a Swedish production and distribution company that distributes adult entertainment via print publications, DVDs, and the Internet. It first published a magazine called Private in Stockholm in 1965. Private Media Group was purchased in 2019 by WGCZ Holding, the owner of XVideos.3

What it owns

What Private Media Group reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Accumulated depreciation5.3M EUR7 Dec 31, 20125.0M EUR7 Dec 31, 2011+6.1%
Property and equipment, net$1.2M7 Dec 31, 2012$2.0M8 Dec 31, 2011−38.3%

Investments

ItemLatestA year beforeChange
Cash and cash equivalents$230.0K7 Dec 31, 2012$236.0K7 Dec 31, 2011−2.5%

Intangibles and goodwill

ItemLatestA year beforeChange
Intangible assets, net (excluding goodwill)6.1M EUR7 Dec 31, 20116.1M EUR7 Dec 31, 20100%
Accumulated amortization6.1M EUR7 Dec 31, 20111.3M EUR7 Dec 31, 2010+377.5%

Inventory

ItemLatestA year beforeChange
Inventory, total$619.0K7 Dec 31, 2012$982.0K8 Dec 31, 2011−37.0%

The story

Founded by Berth Milton, Sr. in 1965, in Stockholm.1

Private magazine was established in Stockholm, Sweden, in 1965 as the world's first full-color hardcore magazine by Berth Milton Sr. In the early 1990s, his son Berth Milton Jr. took over and started to produce movies and internet content, taking Private public soon after.

From Wikipedia’s article on Private Media Group, shared under CC BY-SA 4.0.6

Leadership

Who has led Private Media Group, and when. Pick a name to see everywhere that person has worked.

Chief financial officer

  1. Charles Prast2012
197019801990200020102020
Board members and other officers (9)

Products and brands

  • Blu-ray Disc
  • pornographic film

Listed on Wikidata.1

The firm provides content through DVD, Video on Demand (VOD), Internet Protocol television (IPTV), PSP, mobile and magazines. It supplies adult entertainment films to thousands of major hotels around the world through their Hotel Pay Per View services. The company also runs the adult channels Private TV (Europe) and Private Gold (Latin America)

In 1998 the company launched Private Circle, a designer clothing label, at the Cannes Film Festival. The label would later be changed to Private Clothing and a boutique would be opened in Los Angeles.

In August 2008 Private Media Group announced it had established an alliance with Marc Dorcel to collaborate in the home video market. The collaboration started with a three-year DVD distribution agreement for France.

The firm's 2009 acquisitions of video on demand companies Gamelink LLC and Sureflix, and the ecommerce technology firm eLine LLC established it as a leading adult content and distribution company in the digital media sector.

Read the full text

In June 2014 the firm announced the released of its full archive of images and (film and video) scenes dating back to the 1960s when Private magazine launched in Sweden. The material is available via a website, PrivateClassics.com.

From Wikipedia’s article on Private Media Group, shared under CC BY-SA 4.0.6

Subsidiaries and ownership

Owners

From Wikidata.1

Employees over time

  • 2013381

Timeline

  1. 2020Acquired Acquired by WebGroup Czech Republic1
  2. Apr 6, 2012New chief executive Charles Prast becomes CEO9
  3. Oct 17, 2007New chief executive Berth Milton, Sr. becomes CEO10
  4. 1965Founded Founded in Stockholm1

SEC filer profile

How Private Media Group is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARPRIVATE MEDIA GROUP INC2
  • CIK0001068084
  • Employer ID (EIN)87-03656732
  • Incorporated inNevada2
  • Fiscal year endsDecember 312
  • Industry code (SIC)2721 Periodicals: Publishing or Publishing & Printing2
  • Business address3230 Flamingo Road, Suite 156, Las Vegas, NV 891212
  • Phone80127293702
  • Shares outstanding27,778,894 as of Aug 8, 201318
  • Public float$4.4M as of Jun 30, 20127
  • On EDGAR sinceAug 21, 19982
  • Filings242 in all: 8-K (56), 10-Q (36), 4 (13), 10-K (12), 3 (12), DEF 14A (12), SC 13D/A (10), 10QSB (9)2
    All 41 form types

    UPLOAD (9), NT 10-K (8), NT 10-Q (8), DEFR14A (5), 8-K/A (4), 10KSB (3), CORRESP (3), DEFA14A (3), S-3 (3), SB-2/A (3), SC 13D (3), SC 13G (3), SC 13G/A (3), 424B3 (2), 5 (2), PRE 14A (2), S-8 (2), 10-Q/A (1), 10QSB/A (1), 25-NSE (1), 4/A (1), 8-A12G (1), DEFC14A (1), EFFECT (1), NTN 10Q (1), PREN14A (1), PRRN14A (1), REGDEX (1), REVOKED (1), RW (1), S-1 (1), S-1/A (1), SB-2 (1)

  • Latest filingsAnnual report (10-K) Jun 28, 2013
    Quarterly report (10-Q) Aug 9, 2013
    Proxy statement (DEF 14A) Nov 15, 2011
    Latest 8-K (8-K) Jul 22, 2013