Private company

Proactive Paws

Logo: Jokai Sianghio, CC0, via Wikimedia Commons²

Proactive Paws is an American animal health company based in Cape Coral, founded in 2025.¹ It was founded by Karen Becker.¹ Its products include Primitive Probiotics, Prime Enzymes, Liver Lift and Mobility Matrix.¹

Last updated Oct 21, 2026.

Overview

2025Founded¹

Industryanimal health, e-commerce¹
HeadquartersCape Coral, United States¹
Websitewww.proactivepaws.com

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The story

Founded by Karen Becker in 2025.¹

Leadership

Who has led Proactive Paws, and when. Pick a name to see everywhere that person has worked.

FounderKaren Becker¹

Products and brands

Liver Lift
Mobility Matrix
Prime Enzymes
Primitive Probiotics
Roe Mega DHA/EPA

Listed on Wikidata.¹

Timeline

2025Founded Founded¹

Sources

The numbers on this page point here. Each one links to the record it came from.

1
WikidataProactive Paws on Wikidata
2
Wikimedia CommonsProactive Paws logo by Jokai Sianghio, CC0