Proenza Schouler

Jack McCollough and Lazaro Hernandez, 2002–2025

McCollough and Hernandez met while studying at Parsons School of Design, collaborating on their senior thesis, which would eventually become their first collection as Proenza Schouler. The collection was bought in its entirety by Barneys New York.

In 2008, Proenza Schouler introduced its first shoe collection, licensed through Giuseppe Zanotti, Vicini SpA. Later that year, Proenza Schouler launched its first handbag, the PS1, a satchel that has become the brand's signature. In 2012, Proenza Schouler signed a new license agreement with Onward Luxury Group to produce their footwear collections. The brand expanded into swimwear in 2014 when they signed a licensing agreement with Swimwear Anywhere to produce and distribute swimwear. In June 2015, Proenza Schouler signed a licensing agreement with L'Oréal for the development and creation of fine fragrances.

In 2017, Proenza Schouler announced their exit from the traditional ready-to-wear calendar to align with the couture calendar. This switch changed the location of their runway shows from New York to Paris, and merged their main and pre-collections, only showing twice a year.

In November 2017 the brand launched a "sister" collection of casual basics like denim and T-shirts called White Label.

In October 2024 Proenza Schouler appointed Shira Suveyke Snyder as chief executive officer, succeeding Kay Hong who had been in the role since 2018.

Rachel Scott, 2025–present

In August 2025, Proenza Schouler announced the appointment of Rachel Scott, founder and designer of Diotima, as creative director, overseeing all categories for the brand including mainline ready-to-wear, White Label, handbags and footwear. Her first presentation for the brand debuted in February 2026 with the brand's fall 2026 collection. Scott had worked closely with the brand's design studio as a consultant during the months preceding her appointment.