The story
Founded by Craig Pollock in 2011.1
Private company
Motorsport engineering company based in Villars-sur-Ollon1
Propulsion Universelle et Récupération d'Énergie (PURE; English: Universal Propulsion and Energy Recovery) was a motorsports engineering company founded by former British American Racing team principal Craig Pollock in 2011. It aimed to design and manufacture engines for use under the 2014 Formula One technical regulations, that mandate a switch from the current normally aspirated V8 engines to turbocharged V6 engines.2 It ceased to exist in 2012.1 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
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Propulsion Universelle et Récupération d'Énergie (PURE; English: Universal Propulsion and Energy Recovery) was a motorsports engineering company founded by former British American Racing team principal Craig Pollock in 2011. It aimed to design and manufacture engines for use under the 2014 Formula One technical regulations, that mandate a switch from the current normally aspirated V8 engines to turbocharged V6 engines.2
Founded by Craig Pollock in 2011.1
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