Private company
Provogue
Indian clothing and accessories retailer
Provogue is an Indian clothing and accessories retailer based in Mumbai, Maharashtra. It was launched in 1997 as a menswear fashion brand for contemporary clothing. Over the years the brand has expanded its collection of men’s and women’s fashion apparel and accessories.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
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Provogue is an Indian clothing and accessories retailer based in Mumbai, Maharashtra. It was launched in 1997 as a menswear fashion brand for contemporary clothing. Over the years the brand has expanded its collection of men’s and women’s fashion apparel and accessories.2
Products and brands
- clothing
Listed on Wikidata.1
Products
As of 2014, Provogue stores have men's clothing and women's clothing, each of these being subdivided in Lower Garment, Upper Garment, Shoes and Accessories. Most recently, Provogue has introduced a range of unisex deodorants, watches and sunglasses to complement the collections.
Stores
There are over 50 Provogue stores located across 40 cities in India.
On 1 July 2013, Provogue announced the launch of its e-commerce business portal.
On 18 September 2019, a bench of the National Company Law Tribunal (NCLT) in Mumbai ordered the liquidation of readymade garment maker Provogue (India) Ltd after lenders did not agree on the offers on the table for the company.
Read the full text
Provogue is being acquired by Rajkot-based investment firm Plutus Investments and Holding Private Limited for under Rs.100 crore, according to an order delivered by the national company law tribunal (NCLT) as a going concern after NCLT ordered its liquidation way back in October 2019.
From Wikipedia’s article on Provogue, shared under CC BY-SA 4.0.3
Timeline
- 1997Founded Founded1
Links
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1WikidataProvogue on Wikidata
- 2WikipediaProvogue on Wikipedia
- 3