Private company

Proximus TV

Logo: Proximus, Public domain, via Wikimedia Commons³

Belgian pay television provider

Proximus Pickx (formerly Belgacom TV, later Proximus TV), subsidiary of the Belgacom Group, provides Digital TV (IPTV) services over its own IPTV Platform in Belgium. It was launched in the summer of 2005. Proximus TV is distributed using ADSL/VDSL solution.² It was founded by Proximus Group.¹ Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

HeadquartersBrussels¹
Websitewww.proximus.be/tv

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The story

Founded by Proximus Group.¹

A few months before the launch of Belgacom TV, on 9 May 2005, Belgacom Group took the whole market by surprise when it acquired the broadcasting rights for the Jupiler Pro League (Belgian Football League). For this end, it announced the creation of Belgacom 11 (now Pickx Sports) to air these broadcasts and use this agreement to lure more subscribers. The French Disney channels were added to the platform in Brussels and Wallonia on 1 December 2006 to mass customer demand. Disney Channel, its timeshift feed and Playhouse Disney were carried in the basic (Classic+) package and Toon Disney was available as an additional channel. The agreement between the two entities was also part of an agreement aimed at improving children's safety online.

In June 2009, Belgacom TV lost the rights to air Standard Liège and Anderlecht preseason matches, potentially depriving some Division 1 teams from having enough revenue. BeTV was interested in holding rights, but its coverage was limited to Brussels and Wallonia, making it impossible to do nationwide negotiations. Belgacom TV defended itself by saying that its subscriber base of 633,000 was enough to continue without its rights to the Jupiler Pro League, while Telenet had 857,000 customers even without Belgian football rights.

Apps were added to Belgacom TV in December 2012. The apps were TV Maps, using Google Maps' technology, official applications for Belgacom 11 (with news and statistics from the championships it held the rights to) and Belgacom 5 (Ethias League) and educational story apps developed by Chocolapps, available in French, Dutch, German and English.

ARD and ZDF were removed on 14 March 2013, receiving criticism from the Germanophone community. A petition was created in the wake of the removals. A new agreement was reached at the end of February 2014, with the channels being restored.

From Wikipedia’s article on Proximus Pickx, shared under CC BY-SA 4.0.⁴

Products and brands

Technology and reception

Customers must purchase or rent a (PVR) HD IPTV set-top box, models support as of June 2015 are made by Cisco & Scientific-Atlanta (now a Cisco owned company). Also necessary is a subscription to Proximus TV, which is only available in a pack with internet and/or telephone.

Content discovery services

Proximus TV uses Jinni's technology to offer personalized taste channels and the ability to automatically search for content which is airing now and should suit the taste of the observer.

Content and services offering

Belgian free-to-air television channels (national and regional)

VRT (Dutch-speaking area)

RTBF (French-speaking area)

Read the full text

BRF (German-speaking area)

Free to air television channels from other European countries

United Kingdom (BBC One, BBC Two optional package required for BBC First)

France (TF1, France 2, France 3)

Germany (Das Erste, ZDF, RTL)

Netherlands (NPO 1, NPO 2, NPO 3/NPO Zapp/NPO Zappelin)

Italy (Rai 1, Rai 2, Rai 3)

International television channels (free to air)

TV5MONDE (Europe)

DW-TV (Europe)

International television channels (free to view)

CNN International

CNBC Europe

BBC World News

Gender-based premium thematic packages

Kids (French/Dutch)

Entertainment (French/Dutch)

Factual and Documentaries (French/Dutch)

Sports and Lifestyle (French/Dutch)

Nostalgie (French only)

Music and Culture

Adult

Premium and pay-per-view sports

Proximus Sports Multi-Live 10

Catch-Up TV

Catch Up TV services known as TV Replay and TV Replay + are offered for the following television channels

As of 1 June 2015 TV Replay will now be included - at no extra charge - in Packs with Internet Everywhere.

RTL stations: RTL TVI, RTL TVI HD, Plug RTL, Plug RTL HD, Club RTL, Club RTL HD

RTBF stations: La Une, La Une HD, La Deux, La Deux HD, La Trois, La Trois HD

AB stations: AB3, AB3 HD

VRT stations: één, één HD, Canvas, Canvas HD, Ketnet

Medialaan stations: vtm, vtm HD, vtmKzoom, Jim, Vitaya, 2BE, 2BE HD, anne

De Vijver Media stations: VIER, VIER HD, VIJF, VIJF HD

BITES EUROPE NV station: Acht

Proximus stations: Proximus 11, Proximus 11+ HD and Proximus 5.

Movies & Series Pass

Unlimited access to a whole range of top movies and series

Netflix

As of 16 December 2014 Netflix is available from the menu of the STB.

Disney+

As of 15 September 2020 Disney+ is available from the menu of the STB.

Cinefeel Pass

Classic movies and movies from European and other independent publishers

Hollywood movies

Including latest cinematic and same day DVD releases

Proximus 11 & Proximus 11+

All the matches of the Jupiler Pro League on Proximus 11 and on Proximus 11+ the entire UEFA Champions League and its Multi Live, the best of the English League Cup, the best of Iberian football with the Spanish League, the Copa del Rey (final not included) and the Portuguese League.

Kids Pass

Unlimited access to favorite movies and series (more than 500) in a secure and child-friendly environment.

X-Adult Pass

Unlimited access to more than 200 clips for adults.

Radio stations

RTBF radio network (French)

RTL radio network (French)

VRT radio network including regional variations (Flemish)

BRF (German-speaking region)

Mobile TV

Customers with the Comfort or Maxi pack have free access to TV Partout/TV Overal to watch on a PC, Smartphone or tablet up to 40 channels and can use the TV Replay/TV Replay+ for a limited number of channels.