The story
The chain was established in 1991 due to the diversification of Inditex's commercial objective, which at that time exclusively owned Zara shops. It started out as a brand for the male public only, but after a few years of its creation, it introduced a collection for the female public in 1998 which has equalled the male line in sales.
In 2010, the brand introduced a new logo and rebranded its European shops.
In February 2019, Pull&Bear joined forces with the sports brand Umbro to launch a line of sportswear products in a joint partnership.
In March 2022, Pull&Bear ceased operations in Russia in support of Ukraine.
From Wikipedia’s article on Pull&Bear, shared under CC BY-SA 4.0.4
