The story
Founded by Firoz Merchant in 1989.1
Private company
Indian businessman and philanthropist
Firoz Merchant (born 1958) is an Indian businessman, and philanthropist based in the United Arab Emirates. He is the Founder and Chairman of Pure Gold Group, which consists of FGM Holding, Pure Gold Jewellers, Pure Gold Real Estate Development, La Moda, and Pure Gold Manufacturing.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
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Firoz Merchant (born 1958) is an Indian businessman, and philanthropist based in the United Arab Emirates. He is the Founder and Chairman of Pure Gold Group, which consists of FGM Holding, Pure Gold Jewellers, Pure Gold Real Estate Development, La Moda, and Pure Gold Manufacturing.2
Founded by Firoz Merchant in 1989.1
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