RadicalMedia

RadicalMedia also produces brand-driven entertainment for its partners and advertisers. Productions include Nike Battlegrounds, a 3-season street basketball competition series. Iconoclasts, a series featuring unscripted encounters with cultural figures, was produced by RadicalMedia for the Sundance Channel in partnership with Grey Goose Entertainment. In 2007, the company also worked with BBH to develop and produce the MTV-scripted reality dating series The Gamekillers, which was sponsored by Axe deodorant. In 2011, RadicalMedia and Ogilvy & Mather produced a short documentary series for IBM, "Watson". In 2012, RadicalMedia won three Cannes Lions for "GT Academy" for Speed.

Controversy

In April 2011, the company took legal action to prevent a collective of radical media organizations from using the trademarked phrase "radical media" to promote their upcoming Radical Media Conference in London, which was consequently renamed to the Rebellious Media Conference. On May 3, 2011, a group held a demonstration outside RadicalMedia's London offices. Protester Ewa Jasiewicz said the company had "locked off the term 'radical media' away from anybody else using it, including activists who really do make radical media".