Private company

Radio Flyer

Logo: http://www.radioflyer.com/skin/frontend/blank/radioflyer/images/header/logo.png, Non-free logo, via Wikipedia3

American toy company

Radio Flyer is an American toy company best known for its popular red toy wagon. Radio Flyer also produces scooters, tricycles, bicycles, horses, and ride-ons. The company was founded in 1917 and is based in Chicago, Illinois.2 It was founded by Antonio Pasin.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1917Founded1
Giant Radio Flyer (23208497239)
Photo: Ken Gibson, CC BY 2.0, via Wikimedia Commons5

Radio Flyer is an American toy company best known for its popular red toy wagon. Radio Flyer also produces scooters, tricycles, bicycles, horses, and ride-ons. The company was founded in 1917 and is based in Chicago, Illinois.2

The story

Founded by Antonio Pasin in 1917, in Chicago.1

Antonio Pasin immigrated to the United States from Italy in 1914 when he was 16 years old. He started building wooden toy wagons in Chicago in 1917, selling them to area shops. He was working as a craftsman at the time, mostly selling phonograph cabinets, and built small wooden wagons to carry around his tools. After he received numerous requests from customers of phonograph cabinets to buy the wagons as well, he refocused his business on the wagons. His business grew until the Liberty Coaster Company, named in honour of New York City's Statue of Liberty, was formed in 1923. The demands for these original wooden wagons, dubbed the "Liberty Coaster," quickly outpaced production. Incorporating the mass manufacturing techniques of the auto industry, Pasin began making metal wagons out of stamped steel in 1927. At around that time, the red wagons sold for slightly less than $3, or about $40 in 2016 dollars.

In 1930, the company was renamed Radio Steel & Manufacturing. The renamed company produced steel-bodied wagons and used assembly line manufacturing techniques. The new Radio Flyer wagons were named as a tribute to two famous men of the day: Marconi and Lindbergh. Italian inventor and engineer Guglielmo Marconi developed, demonstrated, and marketed the first successful long-distance wireless telegraph and in 1901 broadcast the first transatlantic radio signal. Charles Lindbergh completed the first solo, non-stop flight across the Atlantic in 1927. Combining those two marvels, Pasin christened his new metal wagons "Radio Flyer".

In 1933, Pasin set up a large manufacturing facility on Grand Avenue in the Belmont Cragin neighborhood. That year, Chicago was the host of the World's Fair, Century of Progress, and Radio Steel was asked to be a part of the celebration. Antonio Pasin took on major debt to fund the construction of a 45-foot (14 m) tall wood and plaster Coaster Boy statue depicting a boy riding a Liberty Coaster wagon. Below the Coaster Boy exhibit Pasin sold miniatures for 25 cents. During World War II, steel was essential war material; from 1942–1945, the company shifted production to portable five gallon Blitz cans for the US Army.

In 1987, Radio Steel changed its name to Radio Flyer after its popular flagship little red wagon. Pasin died in 1990, and his grandson, Robert Pasin, has been CEO since 1997. Today, the company produces a wide range of children's products, including scooters, tricycles, ride-ons, horses, battery ops, and wagons.

In 2015, Fortune named Radio Flyer number one in the top 25 best small businesses for which to work.

From Wikipedia’s article on Radio Flyer, shared under CC BY-SA 4.0.4

Leadership

Who has led Radio Flyer, and when. Pick a name to see everywhere that person has worked.

Products and brands

  • toy

Listed on Wikidata.1

The Inchworm is a wheeled ride-on toy propelled by the bouncing motion of the rider. It is styled as a Geometer caterpillar, or inchworm. It was initially produced by Hasbro in the 1970s.

The Radio Flyer Ziggle, introduced in 2013, is a ride-on toy for kids 3 to 8 with four caster wheels and no pedals. Kids propel forward by wiggling and twisting their bodies in a back and forth motion and moving the handle bars at the same time.

From Wikipedia’s article on Radio Flyer, shared under CC BY-SA 4.0.4

Timeline

  1. 1917Founded Founded in Chicago1