Private company

Rainbow Crafts

American toy company

Rainbow Crafts, Inc. (traded as Rainbow Crafts) is a former toy manufacturing company created and operated by Noah McVicker and his nephew Joseph McVicker as a subsidiary of the midwestern soap company, Kutol Products. The company manufactured Play-Doh, a modeling compound for children. Rainbow Crafts operated under the McVickers from 1956 until 1965 when it was sold to General Mills with all rights to Play-Doh.2 It is headquartered in United States.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

  • Industrygame industry1
  • HeadquartersUnited States1
  • Legal formcompany1

Rainbow Crafts, Inc. (traded as Rainbow Crafts) is a former toy manufacturing company created and operated by Noah McVicker and his nephew Joseph McVicker as a subsidiary of the midwestern soap company, Kutol Products. The company manufactured Play-Doh, a modeling compound for children. Rainbow Crafts operated under the McVickers from 1956 until 1965 when it was sold to General Mills with all rights to Play-Doh. In 1971, Rainbow Crafts and Kenner merged.2

Products and brands

  • Play-Doh

Listed on Wikidata.1

Sources

The numbers on this page point here. Each one links to the record it came from.

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