The story
Structure
Schwalbe Tires is based in Reichshof-Wehnrath near Cologne, Germany. Manufacturing is carried out in their Indonesian factory, which is co-owned with its Korean joint-venture, production partner, PT Hung-A, and in its Vietnamese factory. Ralf Bohle GmbH is headquartered in Reichshof. Its parent company is Schwalbe Holding GmbH. Ralf Bohle GmbH also includes subsidiaries in England, France, Italy, the Netherlands, and the United States. In the 2023 fiscal year, the company generated revenues of €237.5 million and employed an average of 312 staff members.
History
The origins of Schwalbe and the company Ralf Bohle GmbH date back to 1922, when Eugen and Willy Bohle founded an export business for bicycle parts of European manufacture in Bergneustadt. During World War II, the company's activities were limited to domestic wholesale, and it only rebuilt its international contacts after the end of the war.
In 1955, Ralf Bohle joined his father Eugen's company. After the oil crisis of the early 1970s, he shifted the business model from exporting to importing bicycle components from Asia. In 1973, the company began its collaboration with the South Korean tire manufacturer Hung-A, whose products were initially sold in Germany under the brand name "Swallow" and later under the name "Schwalbe" (German for "swallow").
In the 1980s, the mountain bike boom led to Schwalbe temporarily holding a market share of around 60% among German original equipment manufacturers. At the end of the decade, rising labor costs in South Korea led to production being relocated to a newly built plant in Jakarta, Indonesia, which opened in 1991. In 1995, the Ralf Bohle GmbH moved its headquarters from Bergneustadt to Reichshof.
On April 25, 2010, Ralf Bohle passed away at the age of 75. Under the leadership of Frank Bohle, who had been part of the management since the early 2000s, the company continued to expand and benefited particularly from the e-bike boom of the 2010s and 2020s. In 2015, the company, together with Hung-A, commissioned an additional plant in Vietnam, as the production capacities in Indonesia were no longer sufficient. In 2021, the company moved into a new headquarters within Reichshof.
From Wikipedia’s article on Ralf Bohle, shared under CC BY-SA 4.0.5