Private company

Reaction

British record label

Reaction was a British independent record label, run by music executive Robert Stigwood in 1966 and 1967. Although Reaction released only three albums, one EP and eighteen singles in its brief existence, its roster included two of the most popular British bands of the time, the Who and Cream. The label's first single, the Who's "Substitute", was released several times with different B-sides due to the band's legal dispute with their former record producer Shel Talmy.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1966Founded1

Reaction was a British independent record label, run by music executive Robert Stigwood in 1966 and 1967. Although Reaction released only three albums, one EP and eighteen singles in its brief existence, its roster included two of the most popular British bands of the time, the Who and Cream.2

The story

Founded by Robert Stigwood in 1966.1

Leadership

Who has led Reaction, and when. Pick a name to see everywhere that person has worked.

Timeline

  1. 1966Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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