Private company

Real Goods

Logo: http://realgoods.com, Non-free logo, via Wikipedia3

Defunct American retail and wholesale e-commerce solar energy company

Real Goods Trading Corporation (commonly referred to as Real Goods) was an American retail and wholesale e-commerce business located in Ukiah, California, that sold solar power and renewable energy systems and resources for people interested in living off the grid or with a low environmental impact. The company was acquired by AltE Store in 2019, which became part of California based GigaWatt Inc.2 It was founded by John Schaeffer.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1978Founded1

Real Goods Trading Corporation (commonly referred to as Real Goods) was an American retail and wholesale e-commerce business located in Ukiah, California, that sold solar power and renewable energy systems and resources for people interested in living off the grid or with a low environmental impact. The company was acquired by AltE Store in 2019, which became part of California based GigaWatt Inc.2

The story

Founded by John Schaeffer in 1978.1

Leadership

Who has led Real Goods, and when. Pick a name to see everywhere that person has worked.

Timeline

  1. 1978Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3