The story
Founded by John Schaeffer in 1978.1
Private company
Logo: http://realgoods.com, Non-free logo, via Wikipedia3
Defunct American retail and wholesale e-commerce solar energy company
Real Goods Trading Corporation (commonly referred to as Real Goods) was an American retail and wholesale e-commerce business located in Ukiah, California, that sold solar power and renewable energy systems and resources for people interested in living off the grid or with a low environmental impact. The company was acquired by AltE Store in 2019, which became part of California based GigaWatt Inc.2 It was founded by John Schaeffer.1 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
See how the biggest companies compare on our leaderboards
Real Goods Trading Corporation (commonly referred to as Real Goods) was an American retail and wholesale e-commerce business located in Ukiah, California, that sold solar power and renewable energy systems and resources for people interested in living off the grid or with a low environmental impact. The company was acquired by AltE Store in 2019, which became part of California based GigaWatt Inc.2
Founded by John Schaeffer in 1978.1
Who has led Real Goods, and when. Pick a name to see everywhere that person has worked.
The numbers on this page point here. Each one links to the record it came from.