Private company

Reebonz

Logo: ReebonzSG, CC BY-SA 4.0, via Wikimedia Commons⁵

Online platform for buying and selling luxury products

Reebonz was an online platform for buying and selling luxury products. Members could shop for new and used luxury merchandise. Reebonz targeted customers in the Asia-Pacific region.³ It is headquartered in Singapore.¹ Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2009Founded¹

Industrye-commerce¹
HeadquartersSingapore¹
Websitewww.reebonz.com
Incorporated inCayman Islands⁶
Business addressC/O Reebonz Limited, 5 Tampines North Drive 5, #07-00, U0 528548⁶
Filer categoryNon-accelerated filer, Emerging growth company⁶
Legal formPrivate Company Limited by Shares⁴
LEI5493000M1JTTKNQROB64⁴
StatusActive⁴
LEI statusLapsed (not renewed)⁴
Registered address5 TAMPINES NORTH DRIVE 5 REEBONZ BUILDING, 528548 Singapore, Singapore⁴
Registered withAccounting and Corporate Regulatory Authority (ACRA), 200909470E⁴

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Reebonz was an online platform for buying and selling luxury products. Members could shop for new and used luxury merchandise.³

What it owns

What Reebonz reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

Item	Latest	A year before	Change
Buildings and improvements	$374.0K⁸ Dec 31, 2018	$783.0K⁸ Dec 31, 2017	−52.2%
Property and equipment, net	$26.9M⁸ Dec 31, 2018	$28.8M⁸ Dec 31, 2017	−6.6%

Real estate and locations

Item	Latest	A year before	Change
Real estate investments, net	$4.7M⁸ Dec 31, 2018	$5.0M⁸ Dec 31, 2017	−5.9%

Investments

Item	Latest	A year before	Change
Cash and cash equivalents	$2.6M⁸ Dec 31, 2018	$7.3M⁸ Dec 31, 2017	−64.4%
Long-term investments	$472.0K⁸ Dec 31, 2018	$480.0K⁸ Dec 31, 2017	−1.7%

Intangibles and goodwill

Item	Latest	A year before	Change
Goodwill	$1.5M⁸ Dec 31, 2018	$1.6M⁸ Dec 31, 2017	−1.7%
Intangible assets, net (excluding goodwill)	$1.1M⁸ Dec 31, 2018	$1.4M⁸ Dec 31, 2017	−25.8%

Inventory

Item	Latest	A year before	Change
Inventory, total	$19.0M⁸ Dec 31, 2018	$22.0M⁸ Dec 31, 2017	−13.7%

The story

History

Samuel Lim, Daniel Lim, and Benjamin Han co-founded Reebonz in March 2009. Prior to Reebonz, Samuel Lim founded South East Asia’s Fusion Mobile, in his first year of university in 2000. In 2004, he founded another line of business under eFusion Solutions Pte Ltd called Fusion Direct. Benjamin Han and Daniel Lim started in e-commerce with the launch of Zuunbo.com in 2007. Zunnbo.com was awarded seed funding by the Singapore Management University (SMU) Business Innovation Generator, which manages the Entrepreneurial Talent Development Fund together with SPRING Singapore for investing in promising business proposals.

In August 2021, Daniel Lim left the company.

In September 2021, Samuel Lim alerted creditors that Reebonz is "in creditors' voluntary liquidation". Lim explained in the notice that Reebonz "cannot by reason of its liabilities continue its business".

In December 2021, it was announced that LiveCommerceEntertainment (LCE) had acquired Reebonz.com brand assets. LCE relaunched the website as ReebonzLIVE!.

2012

NTV7 MY’s The Breakfast Show featured Reebonz.

Cosmopolitan SG awarded the 2012 Cosmo Webby Award for Best Site for Luxury Handbags to Reebonz.

2013

In early 2013, Singapore's media giant, MediaCorp, signed on as lead investor in a round of fund-raising by Reebonz. The round raised a total of S$50 million from MediaCorp and existing shareholders. This brings Reebonz's market valuation to cross the $250M mark. This is the first time MediaCorp has invested in an online retail firm.

2014

Reebonz was featured in Luxe Asia of Channel NewsAsia

From Wikipedia’s article on Reebonz, shared under CC BY-SA 4.0.⁷

Products and brands

Sell and Consign

In April 2014, Reebonz.com merged with Reebonz Vintage to sell used designer items.

Closets

Launched in January 2015, Closets was the mobile selling platform in the Reebonz app that sold used designer items, and it had a live chat function.

Marketplace

In May 2015, Marketplace was launched as a global portal for merchants to list rare luxury fashion items for Reebonz members.

White Glove

White Glove was a concierge service where Reebonz helped members sell their pre-owned designer items.

Read the full text

Reebonz Atelier

Provided services such as authentication, valuation, restoring, and repairing.

Mobile applications

Reebonz launched its mobile application for iPhone and iPad in 2010, and later for Android in July 2012.

Reebonz SPACE

In September 2011, Reebonz launched its "retail lounge", Reebonz SPACE.

Reebonz Mobil

In May 2011, Reebonz launched Reebonz Mobil, a 40-foot-long mobile truck version of its online flash sales concept.