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Private company

Reeds Jewelers

Logo: CC-BY-3.0, via Wikipedia3

Retail jewelry company

Reeds Jewelers is a U.S. retail jewelry company founded in 1946 by Bill and Roberta Zimmer in Wilmington, North Carolina. Reeds Jewelers sells diamonds and precious gems, fine jewelry, brand-name watches, Pandora charms, Swarovski crystal, and jewelry accessories in its chain of retail stores primarily located in shopping malls and its online store Reeds.com.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1946Founded1

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Reeds Jewelers is a U.S. retail jewelry company founded in 1946 by Bill and Roberta Zimmer in Wilmington, North Carolina. Reeds Jewelers sells diamonds and precious gems, fine jewelry, brand-name watches, Pandora charms, Swarovski crystal, and jewelry accessories in its chain of retail stores primarily located in shopping malls and its online store Reeds.com.2

Products and brands

  • diamond

Listed on Wikidata.1

Timeline

  1. 1946Founded Founded1

Funding

Where the company's money came from, by calendar year: private offerings filed with the SEC, federal grants, loans, contracts and other assistance from USAspending.gov, and PPP loans from the SBA. Each bar links to the records below.

Money received by year$1.0M 2020–2020
Money received by yearMoney received by year, 2020–2020: $1.0M in all. PPP loans $1.0M.$0$500K$1M$1.5M2020 · PPP loans: $1.0M2020
Figures by year
YearPPP loansTotal
2020$1.0M$1.0M

PPP loans

Paycheck Protection Program loans of $150,000 and up, approved April 2020 to July 2021, from the SBA4. Matched to this company by name and state.

  1. Apr 13, 2020$1.0M PPP loan (first draw) from Truist Bank4To REEDS JEWELERS, INC., Wilmington NC; $1.0M forgiven May 24, 2021

Sources

The numbers on this page point here. Each one links to the record it came from.

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