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Reich and Lièvre

Reich and Lièvre was a chain of stores across California in the early 1900s, focusing on upscale women's apparel, a format known at the time as "cloak and suit shops". Founded by Maurice Reich and real estate broker George Lièvre and based in San Francisco, it had multiple branch locations in that city as well as Oakland (1530 Broadway), San José, Sacramento (808 K St.), Stockton, Fresno, Los Angeles and San Diego.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

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Reich and Lièvre ad for 1917 Los Angeles store opening
Photo: Reich and Lièvre, Public domain, via Wikimedia Commons3

Reich and Lièvre was a chain of stores across California in the early 1900s, focusing on upscale women's apparel, a format known at the time as "cloak and suit shops". Founded by Maurice Reich and real estate broker George Lièvre and based in San Francisco, it had multiple branch locations in that city as well as Oakland (1530 Broadway), San José, Sacramento (808 K St.), Stockton, Fresno, Los Angeles and San Diego.2

Sources

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