Private company
Research International
Research International was a British-based international marketing research company, created in 1962 as a daughter company of Unilever and originally known as Research Bureau Limited, RBL. The company was the result of a merger of the central Unilever Market Research Department and the research unit of Unilever's in-house advertising agency, Lintas. The purpose was to offer Unilever's long-standing market research know-how as a service to other companies, thus converting two internal cost centres to a profitable daughter company.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
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Research International was a British-based international marketing research company, created in 1962 as a daughter company of Unilever and originally known as Research Bureau Limited, RBL. The company was the result of a merger of the central Unilever Market Research Department and the research unit of Unilever's in-house advertising agency, Lintas. The purpose was to offer Unilever's long-standing market research know-how as a service to other companies, thus converting two internal cost centres to a profitable daughter company.2
Links
- WikipediaResearch International
- WikidataQ321999
Sources
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- 1
- 2WikipediaResearch International on Wikipedia