Private company

Resonate

Logo: Kim Bush, Public domain, via Wikimedia Commons3

Online advertising company based in Reston, founded in 20081

Resonate is a technology company which claims to have pioneered a model for combining big data and psychographic survey studies to develop a sophisticated understanding of consumer motivations, values, attitudes and beliefs. Products such as Resonate Analytics offer an understanding of consumer personal values and enable brand marketers and political advocacy groups to determine “why” people take action.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2008Founded1
  • Industrymarketing1
  • HeadquartersReston1

Resonate is a technology company which claims to have pioneered a model for combining big data and psychographic survey studies to develop a sophisticated understanding of consumer motivations, values, attitudes and beliefs. Products such as Resonate Analytics offer an understanding of consumer personal values and enable brand marketers and political advocacy groups to determine “why” people take action.2

Timeline

  1. 2008Founded Founded1

Sources

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