The story
Revel Systems was founded in 2010 in San Francisco. In May 2011, Revel received $3.7 million in funding from DCM. In 2015 the company announced an investment of approximately $13.5 Million from ROTH Capital Partners, bringing Revel's Series C round to approximately $110 Million. This infusion from ROTH was Revel's C-3 investment round, a follow-up to the Series C-1 round led by Welsh, Carson, Anderson & Stowe (WCAS) in November 2014 and Series C-2 round led by Intuit Inc. in December 2014. The two founders Lisa Falzone and Chris Ciabarra took Revel to a 500 million dollar evaluation before exiting.
In 2015, the company announced a strategic partnership with Apple Computers as a member of the Apple Enterprise Mobility Program and in 2014 Revel announced a partnership with Intuit to create Quickbooks Point of Sale Powered by Revel Systems and in Sept 2016 Revel announced a partnership with Shell Global
The company integrates with third-party vendors, and has an open API, allowing others to customize the POS system. Revel released Atlas V2 for the iPad POS in February 2012.
The Revel Systems headquarters is located in Atlanta, Georgia. Additional offices are located in San Francisco, California and Vilnius, Lithuania. European sales are handled by office in London. Revel's iPad point of sale software focuses on security in order to be a properly licensed system. Revel was the first iPad POS to implement EMV—or "Chip and Pin"—Processing in the United States, in January 2013.
Some of Revel's clients include the following (or franchisees of the following): Shell, Smoothie King, Tully's Coffee, Little Caesars Pizza, Legends Hospitality, Rocky Mountain Chocolate Factory, Popeyes Louisiana Kitchen, Illy Coffee, Dairy Queen, Forever Yogurt, and Twistee Treat, among others. Revel has partnered with retail giants Belkin and Goodwill.
In February 2017 it was announced that Falzone had been replaced as CEO after taking the company to half a billion dollars in evaluation. Lisa Falzone and CTO Chris Ciabarra were removed by majority share holder, investment firm Welsh, Carson, Anderson & Stowe (WCAS), which now has a majority stake in the company. New CEO Greg Dukat was appointed. Revel was controlled by WCAS until June 2024, when the company was acquired by Shift4.
From Wikipedia’s article on Revel Systems, shared under CC BY-SA 4.0.6