Private company
Rich Kids of the Internet
Logo: https://www.instagram.com/rkoi/, Non-free logo, via Wikipedia3
Social media channel and brand
Rich Kids of the Internet, also known as RKOI, is a social media channel and brand. Originally called Rich Kids of Instagram, it started as a hashtag in 2012 which subsequently became a popular Tumblr photo blog; it started its own Instagram channel in 2014.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
See how the biggest companies compare on our leaderboards
Rich Kids of the Internet, also known as RKOI, is a social media channel and brand. Originally called Rich Kids of Instagram, it started as a hashtag in 2012 which subsequently became a popular Tumblr photo blog; it started its own Instagram channel in 2014.2
Links
- WikipediaRich Kids of the Internet
- WikidataQ132173316
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1
- 2
- 3