Sign in

Private company

Rimmel

Logo: Coty Inc., Public domain, via Wikimedia Commons3

British multinational cosmetics brand

Rimmel (commonly known as Rimmel London) is a British multinational cosmetics brand, now owned by parent company Coty. The House of Rimmel was founded by French-born British cosmetics entrepreneur Eugène Rimmel in 1834, in Bond Street, London. With creative success, Rimmel London began creating products such as pomades and mouth rinses.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1834Founded1

See how the biggest companies compare on our leaderboards

Rimmel (commonly known as Rimmel London) is a British multinational cosmetics brand, now owned by parent company Coty. The House of Rimmel was founded by French-born British cosmetics entrepreneur Eugène Rimmel in 1834, in Bond Street, London.2

Corporate structure

Rimmel sits at the top of its group. 2 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Rimmel London
    • Parfumerie E. Rimmel Subsidiary

Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

The story

Founded by Eugène Rimmel in 1834, in London.1

Leadership

Who has led Rimmel, and when. Pick a name to see everywhere that person has worked.

Products and brands

  • cosmetics

Listed on Wikidata.1

Rimmel's company motto is "Get the London Look". The faces of Rimmel were Kate Moss, Sophie Ellis-Bextor, Lily Cole, Ayumi Hamasaki, and ITV's Holly Willoughby.

In October 2009, it was announced that Jerry Hall, Georgia May Jagger, and Canadian supermodel, Coco Rocha, were set to join to the line up of spokeswomen. Within days of Rocha's first campaign release, Rimmel announced that they had signed Zooey Deschanel, Solange Knowles, and Alejandra Ramos Munoz to help the brand launch into the global marketplace. In 2013, Rimmel announced their collaboration with British singer, Rita Ora, for makeup collections. In 2016, Rimmel named Cara Delevingne as one of the faces of the brand.

Ads featuring Moss and Jagger were banned from British magazines and television after the Advertising Standards Authority found them to be misleading as the ads used false lashes. In 2021, Rimmel announced Adwoa Aboah as the global activist for the brand and the face of major beauty campaigns for the year. In 2022, Tom Daley became the first male ambassador of the brand. In 2023, Maya Jama became the global ambassador for the brand.

International

Rimmel products are available in pharmacies and supermarkets in Argentina, Australia, Austria, Bahrain, Belarus, Belgium, Bulgaria, Canada, China, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Latvia, Lithuania, Lebanon, Malta, Mexico, Netherlands, Norway, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Slovakia, South Africa, South Korea, Spain, Turkey, Lebanon, United Arab Emirates, United Kingdom, Ukraine, Greece, and United States.

From Wikipedia’s article on Rimmel, shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Subsidiaries

  • Parfumerie E. Rimmel

From Wikidata.1

Timeline

  1. 1834Founded Founded in London1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3
  4. 4