Private company

Robomow

Logo: Orr.peless, CC BY-SA 4.0, via Wikimedia Commons3

Manufacturer of robotic lawn mowers

Robomow (also known as Friendly Robotics) is a manufacturer of robotic lawn mowers. Founded in Even Yehuda, Israel, in 1995 by Udi Peless and Shai Abramson, the company provides robotic lawnmowers to the United States and Europe, with prices ranging from hundreds to thousands of dollars/Euros. Robomow mowers are rechargeable.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1995Founded1
Robomow 110 City 2012-06-05
Photo: Slaunger, CC BY-SA 3.0, via Wikimedia Commons5

Robomow (also known as Friendly Robotics) is a manufacturer of robotic lawn mowers. Founded in Even Yehuda, Israel, in 1995 by Udi Peless and Shai Abramson, the company provides robotic lawnmowers to the United States and Europe, with prices ranging from hundreds to thousands of dollars/Euros. Robomow mowers are rechargeable. Robomow also comes with its own mobile application for remote and interactive control. In May 2017, MTD Products Inc. announced its intent to purchase Friendly Robotics. In July 2017, MTD Products announced the completion of the purchase of Robomow.2

The story

Robotic Lawn Mowers

Robomow was originally named ‘Friendly Machines’ to construct robots that will, as Udi Peless says in Space Daily, "move in and around the home, doing the mundane tasks that people do not like to do anymore".

The Robomow Classic model was launched for sale in 1998, selling approximately 4000 units between 1998 and 2001.

The company name was changed to Friendly Robotics in 1999.

In 2000, the second generation of robotic mowers arrived: the Robomow ‘RL’ platform. Compared to the Robomow Classic, Robomow RL was more advanced, smaller, lighter and significantly more user-friendly. Further enhancements included the Base Station, enabling users to create a periodic lawn mowing program.

In 2008, the Robomow ‘RM’ product line made its debut as the third generation of robotic lawn mowers. Smaller, lighter and an improved version of the RL line, RM was designed specifically for the smaller lawn, which up until now, had been largely ignored.

In 2011, Robomow introduced its ‘RED’ Robomow line, a younger and slightly lower cost version of the successful RL and RM models. These models were and still are sold at DIY and Consumer Electronics chains, as well as on the Internet.

In 2013, the Robomow ‘RS’ product line was introduced, the fourth generation of robotic mowers.

In 2014, Robomow introduced its fifth generation of robotic mowers: its ‘RC’ models. These mowers were designed for lawns of up to 1200 m2 and are programmable via the Robomow App.

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Robotic Vacuum Cleaners

In 2002, Hoover and Friendly Robotics announced a strategic alliance for developing robotic vacuum cleaners. By 2004, the first model, Friendly Vac RV400, was on the market. Weighing in at 23 pounds, it is the largest robotic cleaner of all time.

However, this line of products was discontinued, and the company now focuses only on robotic lawn mowers.

From Wikipedia’s article on Robomow, shared under CC BY-SA 4.0.4

Products and brands

  • robotic lawn mower

Listed on Wikidata.1

Timeline

  1. 1995Founded Founded1

Sources

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