Private company
Route 66
Logo: Sukuru, CC BY-SA 3.0, via Wikimedia Commons3
Dutch navigation product company
Magic Lane Ltd. (formerly Route 66 Geographic Information Systems B.V.) is a privately held company headquartered in Amsterdam, the Netherlands. Route 66 was founded in 1992 and specialized in navigation software for PC and mobile devices (PocketPC). and released for iOS and Android devices in 2015. The company has been rebranded as General Magic in 2018 and then again rebranded in 2022 to the current name, Magic Lane Limited, in part as a continuation of the Magic Earth brand as well as a reference to the founder and CTO Johan Lanen.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
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Magic Lane Ltd. (formerly Route 66 Geographic Information Systems B.V.) is a privately held company headquartered in Amsterdam, the Netherlands. Route 66 was founded in 1992 and specialized in navigation software for PC and mobile devices (PocketPC). and released for iOS and Android devices in 2015. The company has been rebranded as General Magic in 2018 and then again rebranded in 2022 to the current name, Magic Lane Limited, in part as a continuation of the Magic Earth brand as well as a reference to the founder and CTO Johan Lanen.2
Timeline
- 1992Founded Founded1
Links
- WikipediaMagic Lane
- WikidataQ998807
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1WikidataRoute 66 on Wikidata
- 2WikipediaRoute 66 on Wikipedia
- 3Wikimedia CommonsRoute 66 logo by Sukuru, CC BY-SA 3.0