Private company

Rubio's Coastal Grill

Logo: Rubio's Coastal Grill, Public domain, via Wikimedia Commons3

Mexican-American fast casual restaurant chain

Rubio's Coastal Grill, formerly known as Rubio's Fresh Mexican Grill and Rubio's Baja Grill, is an American fast casual "Fresh Mex" or "New Mex" restaurant chain specializing in Mexican food, with an emphasis on fish tacos. As of January 2025, Rubio's operates, licenses, or franchises 82 restaurants, with 17 restaurants in Arizona, 60 in Southern California, and 5 in Nevada.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1983Founded1
  • Industryrestaurant1
  • HeadquartersCarlsbad1
  • Founded inSan Diego1
  • Websiterubios.com
RubiosMexicanGrillOrigMar2011
Photo: Matt Howry, CC BY 2.0, via Wikimedia Commons4

Rubio's Coastal Grill, formerly known as Rubio's Fresh Mexican Grill and Rubio's Baja Grill, is an American fast casual "Fresh Mex" or "New Mex" restaurant chain specializing in Mexican food, with an emphasis on fish tacos. As of January 2025, Rubio's operates, licenses, or franchises 82 restaurants, with 17 restaurants in Arizona, 60 in Southern California, and 5 in Nevada.2

Timeline

  1. 1983Founded Founded in San Diego1

Sources

The numbers on this page point here. Each one links to the record it came from.

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