Private company

Sahara India Pariwar

Logo: Ghulam Zeeshan, CC BY-SA 4.0, via Wikimedia Commons3

Indian conglomerate

Sahara India Pariwar (pariwar being Hindi for "family") is an Indian conglomerate headquartered in Lucknow, Uttar Pradesh, India. The group operates in numerous business sectors. It has been long accused of shady business practices including money laundering and running ponzi schemes, the group has been also referred to as "India's Swiss Bank".2 It was founded by Subrata Roy.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1978Founded1

Sahara India Pariwar (pariwar being Hindi for "family") is an Indian conglomerate headquartered in Lucknow, Uttar Pradesh, India. The group operates in numerous business sectors.2

The story

Founded by Subrata Roy in 1978.1

Leadership

Who has led Sahara India Pariwar, and when. Pick a name to see everywhere that person has worked.

Products and brands

  • financial services

Listed on Wikidata.1

Sahara India Pariwar was founded by Subrata Roy, (also fondly called as 'Sahara Shree'), Sahara in 1978. In 2004, Sahara group was termed by the Time magazine as 'the second largest employer in India' after the state-owned Indian Railways. As of 2013, the group operated more than 5,000 establishments across India with the employee strength around 1.2 million (both field and office) under the Sahara India umbrella.

The group has been also called "the Swiss Bank of India" where "the high and mighty keep their unaccounted money".

The group has operated numerous business sectors such as finance, infrastructure & housing, real estate, sports, power, manufacturing, news & entertainment, health care, life insurance, educational institute, offline online education (edunguru), retail, E-commerce (online/offline shopping), electrical vehicle (Sahara evols), hospital, artificial intelligence, hospitality, and co-operative society. The group has been a major promoter of sports in India and was the title sponsor of the Indian national cricket team, Indian national hockey team, Bangladesh national cricket team, and Force India Formula One team among others.

Real estate

Sahara India Real Estate Company and the Sahara Housing Investment Corporation are subsidiaries of the conglomerate. They buy and develop land for residential housing projects across India. The company has its projects spread almost all over India. Sahara has a collaboration with Turner Construction, an American building company, in some of its projects.

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Electric vehicles

Sahara India Pariwar announced the launch of Electric Vehicles under the brand name Sahara Evols in June 2019. The product line of Sahara Evols initially consists of motorbikes, scooters, e-rickshaws and 3-wheeler cargo vehicles, charging stations and EV batteries.

Sports

Sahara owns several professional sports teams in India in a variety of sports. In badminton, it owns the Awadhe Warriors of Lucknow, one of the eight teams in the Indian Badminton League. It owned the Pune Warriors India, a franchise cricket team that played in the Indian Premier League (IPL). They were also the sponsors for the Indian cricket team.

The company launched the Sahara Warriors Polo Team in 2012. From 2005 to 2014 Calcutta Football League was sponsored by Sahara.

In July 2012, Sahara India Pariwar picked up the Lucknow franchise of the Hockey India League, the Uttar Pradesh Wizards. It was also the sponsor of the Bangladesh Cricket Team from 2012 to 2015.

Channels

The group owns the national Hindi news channel Jain TV.

The group owns Headend-in-the-sky Platform Jainhits.

Hotels

Sahara owned a controlling stake in New York's Plaza Hotel and Dream Downtown Hotel, New York. Sahara sold the hotel to Katara Hospitality in July 2018.

In India, the group owns the "Sahara Star" hotel near Mumbai's Chhatrapati Shivaji International Airport.

Finance

Sahara has interests in insurance and asset management. Sahara India Life Insurance Company Ltd.- has been granted licence by the insurance regulator – the IRDAI on 6 February 2004. With this approval, Sahara India Life Insurance Company Ltd. becomes the first 100% wholly and purely Indian company, without any foreign collaboration to enter the Indian Life insurance market. The launch is with an initial paid-up capital of ₹157 crores. Sahara India Life Insurance Company Ltd. (SILICA) is a life insurance company in the private sector, Sahara Asset Management Company Pvt. Ltd. manages 16 equity and debt mutual funds. Sahara Banking & Financial Services Fund has been adjudged the Best Performing Banking Sector Fund over a three-year performance by the international agency "Lippers" in 2012.

Retail

On 13 August 2012, Sahara India announced the opening of its retail FMCG business named 'Q shop' (Quality shop) with an initial investment of ₹3,000 crores. Sahara also announced hiring 6,00,000 sales personnel and 3,000 customer care executives. At its launch, Subrata Roy said that Sahara had been planning for this venture for the last two years and was opening 'Q shops' in major cities across the country to provide adulteration-free consumer merchandise including processed food and beverages to buyers. The group said it would set up 305 warehouses in 285 cities in a phased manner.

Sahara India Pariwar's Sahara Q Shop entered into the Guinness World Records when it opened 315 outlets in 10 states of India, at once on 1 April 2013.

Health care

The group owns a hospital in Lucknow by the name Sahara Hospital. This hospital became operational in February 2009 and is currently operating with approximately 350 beds, including 120 bed Critical Care Infrastructure which is expandable to 554 beds. Anil Vikram Singh Sr. Advisor, Sahara India Pariwar, currently heads the hospital.

Information technology

Under the name "Sahara Next", the company offers information technology consulting services in banking, finance, media and entertainment, chemicals, and CRM.

Subrata Roy has been planning to foray into online education in India, which is targeted at small towns and villages. He has put in place a team that consists of members from top universities and colleges across India and abroad. The route map of the program has been prepared, and 14,000 hours of lectures have been prepared for this. The group also announced on 1 July 2018, that it is entering into new businesses which are at different levels of development, and will be launched one after another in the year.

Former

The group owned an airline, Air Sahara, which it sold to Jet Airways in 2007.

In October 2011, Sahara purchased 42.5% of the Force India Formula One team. The team finished as best 4th in the constructors championship in 2016 and 2017.

The team went into administration in mid-2018 and was later sold and renamed Racing Point Force India F1 Team.

The group runs a school in Pune, the International School Aamby – Aamby Valley.

From Wikipedia’s article on Sahara India Pariwar, shared under CC BY-SA 4.0.4

Timeline

  1. 1978Founded Founded1

Sources

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