The story
Originally a rotisserie house, the Rosticceria San Carlo was established in 1936 by Francesco Vitaloni in Milan and named in honour of the nearby church of San Carlo al Lazzaretto.
Initially, his production of potato products were as accompaniments to meats and fish dishes, however, the demand for them was very high, and he began exclusive production of patatine croccanti ('crispy potato chips'), and began distributing them to the local bakeries and bars.
Francesco's son Alberto took over leadership in the 1950s.
From Wikipedia’s article on San Carlo (company), shared under CC BY-SA 4.0.4
