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Private company

Sauza Tequila

Logo: Brands of the World, Non-free logo, via Wikipedia3

Sauza Tequila Import Company is a producer of tequila located in Tequila, a municipality of the state of Jalisco, Mexico and owned by Suntory Global Spirits, a subsidiary of Suntory Holdings of Osaka, Japan. The company was founded in 1873 when Don Cenobio Sauza started La Perseverancia distillery. Sauza Tequila Import Company is Their products include Sauza, Conmemorativo, Hornitos and Tres Generaciones.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1873Founded1

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Sauza Tequila Import Company is a producer of tequila located in Tequila, a municipality of the state of Jalisco, Mexico and owned by Suntory Global Spirits, a subsidiary of Suntory Holdings of Osaka, Japan.2

The story

Don Cenobio Sauza

In 1873 Don Cenobio Sauza founded Sauza at La Perseverancia distillery. He was the first distiller to call the spirit produced from blue agave plant "tequila" and the first to export the drink to the United States.

Don Eladio Sauza

His son, Don Eladio Sauza was born in Tequila in 1883. When he was old enough to continue the family tradition, he expanded the family business by opening branches in Monterrey and Mexico City and a concession in Spain.

Don Francisco Javier Sauza

In 1931, Don Eladio Sauza's son, Don Francisco Javier Sauza took over the business and continued the family legacy by broadening distribution and its product's reputation as one of the highest-quality tequilas in the world.

Ownership

By the 1970s, demand for tequila was increasing worldwide. Sauza distillery formed a partnership with the leading Spanish brandy producer, Pedro Domecq. This relationship eventually led to Pedro Domecq's complete purchase of Sauza distillery in 1988.

In the first of a series of beverage-giant transfers, in 1994 the new owner was itself acquired by Allied Lyons to form Allied Domecq. That company was purchased by Fortune Brands in July 2005, and then spun off with other drinks businesses as Beam Inc. in October 2011. In April 2014, Suntory bought Beam Inc. for about $16 billion, and renamed the unit Beam Suntory. In May 2024, Beam Suntory was re-branded as Suntory Global Spirits. Suntory Beverage & Food Ltd trades on the Tokyo Stock Exchange (2587). Sauza tequila products are still distilled at La Perseverancia (NOM: 1102).

From Wikipedia’s article on Sauza Tequila, shared under CC BY-SA 4.0.4

Products and brands

  • tequila

Listed on Wikidata.1

Sauza Tequila

Sauza Blanco – double distilled, unaged

Sauza Extra Gold – double distilled, unaged 40% abv

Sauza Blue Silver - 100% agave, double distilled, unaged

Sauza Blue Reposado - 100% agave, double distilled, rested in oak casks

Read the full text

Conmemorativo

Sauza Conmemorativo – 100% agave (since 2012). Aged 18 months in oak Bourbon casks - long enough to be called añejo

Hornitos

Hornitos Plata – 100% blue agave, double distilled, unaged

Hornitos Reposado – 100% blue agave, double distilled, rested two months in 10,000 gallon oak vats

Hornitos Añejo – 100% blue agave, double distilled, aged at least 12 months in American oak barrels

Hornitos Black Barrel - takes the standard Hornitos Anejo tequila aged for a year in traditional oak barrels and then finishes that tequila in heavily charred American Oak casks for four months, and then moves it to a toasted American Oak barrel for another two months.

Tres Generaciones

Tres Generaciones Plata - 100% blue agave, triple-distilled, unaged.

Tres Generaciones Reposado - 100% blue agave, triple-distilled, aged at least four months in American oak barrels

Tres Generaciones Añejo - 100% blue agave, triple-distilled, aged at least 12 months in toasted American oak barrels

From Wikipedia’s article on Sauza Tequila, shared under CC BY-SA 4.0.4

Timeline

  1. 1873Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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