Private company

SD Association

Logo: SD Association, Public domain, via Wikimedia Commons3

Memory card standards organization

The SD Association (SDA) is an American nonprofit organization that sets standards for the SD memory card format. It was founded in January 2000 by SanDisk, Panasonic (then Matsushita), and Toshiba.2 It was founded by Kioxia and Panasonic Holdings Corporation.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

Jan 28, 2000Founded1

The SD Association (SDA) is an American nonprofit organization that sets standards for the SD memory card format. It was founded in January 2000 by SanDisk, Panasonic (then Matsushita), and Toshiba.2

The story

Founded by Kioxia and Panasonic Holdings Corporation on Jan 28, 2000.1

Products and brands

  • SD card
  • microSD Express
  • microSD card

Listed on Wikidata.1

Timeline

  1. Jan 28, 2000Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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