The story
SiteMinder Limited was founded in 2006 by Mike Ford and Mike Rogers, with the goal of “breaking down boundaries and challenging how travel is distributed and sold”. In 2014, SiteMinder became the first technology company based in Australia to be backed by Silicon Valley’s Technology Crossover Ventures (TCV), joining the likes of Facebook, Netflix and LinkedIn as a TCV investment.
On the 9th November 2018, SiteMinder announced the appointment of Sankar Narayan as the company’s first CEO, joining from cloud accounting software giant Xero, where he had been Chief Operating Officer.
On the 8th November 2021, SiteMinder debuted on the Australian Stock Exchange (ASX). Prior to floating on the ASX, SiteMinder received investments from Technology Crossover Ventures, BlackRock, Bailador, Ellerston Capital, Australian Super, Fidelity International, Washington H. Soul Pattinson and Pendal Group.
In August 2022, SiteMinder announced the purchase of Estonia-based hospitality tech startup GuestJoy, Estonia-based hospitality tech startup GuestJoy.
On 26 October 2023, the CEO of SiteMinder Limited, Sankar Narayan, released a letter titled “An open letter to the global hotel industry”, noting the accommodation industry’s lack of digitization, and stating that “as we at SiteMinder surpass our 17th year in the business, the time feels right to usher in a new era that’s anything but resistant to movement”.
From Wikipedia’s article on Siteminder, shared under CC BY-SA 4.0.4