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Private company

Secretly Group

Logo: http://thelineofbestfit.com/news/latest-news/secretly-canadian-jagjaguwar-dead-oceans-and-numero-join-to-form-secretly-label-group-128608, Non-free logo, via Wikipedia3

American independent record label

Secretly Group is a family of American independent record labels based in Bloomington, Indiana. The group is made up of Secretly Canadian, Jagjaguwar, and Dead Oceans, as well as a 50% stake in Merge Records.2 It was founded by Darius Van Arman and Chris Swanson.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1996Founded1

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Secretly Group is a family of American independent record labels based in Bloomington, Indiana. The group is made up of Secretly Canadian, Jagjaguwar, and Dead Oceans, as well as a 50% stake in Merge Records.2

The story

Founded by Chris Swanson and Darius Van Arman in 1996.1

Leadership

Who has led Secretly Group, and when. Pick a name to see everywhere that person has worked.

Timeline

  1. 1996Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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