Private company
Selvarey Rum
Logo: My graphic designer, Non-free logo, via Wikipedia3
American rum brand
SelvaRey Rum is a premium U.S.-based rum brand, co-owned by Bruno Mars, whose aged, single estate White, Chocolate, Coconut, and Owner's Reserve Rums are distilled in Pesé, Panama, by Master Blender Francisco 'Don Pancho' Fernandez in antique copper column stills. Pronounced Sel-Vuh-Ray, the brand name translates loosely from Spanish to 'King of the Jungle,' a nod to 'Don Pancho' Fernandez carving his distillery and sugarcane fields out of the Panamanian wilderness.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
- Websitewww.selvarey.com
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SelvaRey Rum is a premium U.S.-based rum brand, co-owned by Bruno Mars, whose aged, single estate White, Chocolate, Coconut, and Owner's Reserve Rums are distilled in Pesé, Panama, by Master Blender Francisco 'Don Pancho' Fernandez in antique copper column stills. Pronounced Sel-Vuh-Ray, the brand name translates loosely from Spanish to 'King of the Jungle,' a nod to 'Don Pancho' Fernandez carving his distillery and sugarcane fields out of the Panamanian wilderness.2
Products and brands
- rum
Listed on Wikidata.1
Links
- Websitewww.selvarey.com1
- WikipediaSelvaRey Rum
- WikidataQ18356815
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1WikidataSelvarey Rum on Wikidata
- 2WikipediaSelvarey Rum on Wikipedia
- 3Wikimedia CommonsSelvarey Rum logo by My graphic designer, Non-free logo