SEMR on NYSE

Semrush

Logo: semrush.com3

American search engine metrics company

Semrush Holdings, Inc. is an American software company and wholly owned subsidiary of Adobe Inc. The company's platform provides tools for search engine optimization (SEO), AI search visibility, competitor analysis, content marketing, paid advertising, local SEO, website auditing, reporting, and third-party integrations. It was released by Boston-based company Semrush Inc, founded by Oleg Shchegolev and Dmitri Melnikov.2 Wikipedia text CC BY-SA 4.0

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Last updated Oct 21, 2026.

Overview

Aug 3, 2008Founded1

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  • TickerSEMR on NYSE1
  • Industrymarketing, search engine optimization, software industry1
  • HeadquartersBoston1
  • Websitewww.semrush.com
Semrush image from its website
Image: semrush.com3

Semrush Holdings, Inc. is an American software company and wholly owned subsidiary of Adobe Inc. The company's platform provides tools for search engine optimization (SEO), AI search visibility, competitor analysis, content marketing, paid advertising, local SEO, website auditing, reporting, and third-party integrations.2

Corporate structure

Semrush sits at the top of its group. 1 entity, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Semrush Boston
    • trademark Owned

Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

What it owns

What Semrush reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Stakes and holdings (Wikidata)

  • trademark

Things Wikidata records the company as owning, with the share when stated.1

The story

Semrush was initially released as Seodigger before becoming a Firefox extension. It was later renamed SeoQuake Company in 2007, before adopting the name Semrush (SEM being an acronym for search engine marketing).

In April 2018, the company raised $40 million in a financing round co-led by venture capital firms Greycroft, E.ventures, and Siguler Guff, to support expansion across research platforms, including those associated with Amazon, Microsoft, and Baidu.

In December 2020, the company updated its visual identity and standardized its name from "SEMrush" to "Semrush".

Semrush completed an initial public offering in March 2021 and began trading on the New York Stock Exchange under the ticker symbol NYSE: SEMR. The company's S-1 filing reported $213 million in revenue and more than 82,000 customers.

The company’s founders are Russian and relocated to the United States in 2017. Following Russia's invasion of Ukraine in 2022, Semrush ceased operations in Russia and offered relocation support to affected staff. In 2024, Semrush acquired the assets of Datos and later acquired Ryte, a German SaaS company.

In March 2025, Bill R. Wagner became CEO, succeeding co-founder Oleg Shchegolev, who transitioned to Chief Technology Officer. In November 2025, Adobe Inc. announced an agreement to acquire Semrush for $1.9 billion. In February 2026, shareholders approved the proposed transaction at a virtual special meeting. Adobe completed the acquisition on April 28, 2026.

From Wikipedia’s article on Semrush, shared under CC BY-SA 4.0.4

Products and brands

The platform provides tools for search engine optimization (SEO), AI search visibility, competitive analysis, content marketing, performance-based advertising, local SEO, website auditing, reporting, and system integration. The platform also includes AI search visibility tools that monitor how brands appear in AI-generated responses on large language model (LLM) platforms such as ChatGPT or Google Gemini.

The keyword research tool provides various data points on each keyword. The platform also collects information about online keywords gathered from Google and Bing search engines.

From Wikipedia’s article on Semrush, shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Also owns

  • trademark

From Wikidata.1

Acquisitions

Acquisitions made by Semrush include:

2022 – Backlinko

2022 – Kompyte, an intelligence and sales platform

2023 – Traffic Think Tank, a SEO community

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2024 – Third Door Media, the publisher of Search Engine Land

2024 – Brand24, a brand monitoring platform

2024 – Ryte, for SEO and user experience

2024 – Datos, for data analytics

2024 – Exploding Topics, a data-driven trend discovery platform

From Wikipedia’s article on Semrush, shared under CC BY-SA 4.0.4

Timeline

  1. Aug 3, 2008Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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    Company websiteSemrush logo
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