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Private company

Serotta

Logo: ktk17028, CC BY 2.0, via Wikimedia Commons3

American bicycle manufacturer

Serotta is an American bicycle builder located in Saratoga Springs, New York. Named after founder Ben Serotta, the company was founded in 1972.2 It ceased to exist in 2013.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1972Founded1
  • HeadquartersSaratoga Springs1

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Serotta is an American bicycle builder located in Saratoga Springs, New York. Named after founder Ben Serotta, the company was founded in 1972.2

Subsidiaries and ownership

Owners

  • Divine Cycling Group since Jun 2013

From Wikidata.1

Timeline

  1. Jun 2013Acquired Acquired by Divine Cycling Group1
  2. 2013Dissolved Dissolved1
  3. 1972Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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